London Photographer Rob Petherick Brighton Photographer

The Benefits of Professional Photography 

In my opinion, the benefits of professional photography are undeniable. Employing a commercial photographer is a wise move.  In short, I can portray your business in a way that could be pivotal to its success. 

You can spot “real” photographs of actual people – as opposed to the rather artificial-looking folks with strange facial expressions so often sourced from image banks. (Just my thoughts) Mostly, you’ll recognise images taken on a mobile phone, too.

What are the main benefits of professional commercial photography?

You’re Demonstrating That You Care About Your Business – and Your Marketing

Good photographs will capture the essence of your business.

Expert images of your offices, employees, products and events are key drivers in your branding strategy. Why? Because they deliver powerful visual messages that say a great deal about your company.

Also, they’re positive proof of your commitment to your audience. Best foot forward, in effect.

Consider Your Website Conversion Rate. And Your Bounce Rate

Humans are visual. And, we like to do business with real people. What’s more, we like to see clearly what we’re planning to buy.

When people land on your website and don’t contact you, why is that? Did you know that if a visitor scans your home page and immediately presses the “back” button, not only are you losing customers, Google could demote you in the search engine rankings?

With professional images of your staff and your products, you’re ahead of the curve.

You could turn browsers into customers.

Photographers Think Everything Through

True enough, anyone can take a picture on-the-go.

However, a professional photographer will have thought about all those vital aspects in order to deliver a better-quality result. For example, I’m very good at lighting – amongst several other things. Then there’s subject matter to think about, staging and framing.

We’ve Got Fabulous Cameras (and we know how to use them)

As you’d expect, us photographers know our cameras and lenses inside out. We’re familiar with all those obscure squiggles and symbols, what they mean, and how to use them. Also, when to use them.

If you’re considering some great images for your website, brochure or social media, send me an email via this website and I’ll get back to you promptly.